IMPACT THROUGH INSIGHT
lumar
lu·mar | /’luˈmar/ to shine, give light, lighten
We shine a light on your most complex challenges by crafting go-to-market strategies that stand out in the market, and stand up in the boardroom.
The Lumar Group is a strategic go-to-market firm focused on where commercial strategy and marketing meet. From enterprise giants to boutique visionaries, we specialize in moving complex audiences with complex offerings to action and use our deep expertise to solve business problems with marketing tools. In a world of complex buyers and many choices, we look to lighten the load.
What OUR PARTNERS Say
“Lesley is compelling. She helps envision who you are and stimulates value-added ways to grow your business. She helped us turn a net declining business unit into consecutive years of growth, even in a market that wasn’t growing. She’s more than a marketer – she starts at strategy, builds to activation and delivers outsized business results.”
— Fortune 500 Technology Company
TYPES OF WORK WE’VE DONE.
Building your go-to-market infrastructure doesn’t need to feel like a series of jargon-y words and slide decks. It can be both thoughtful and pragmatic. Here are some real world examples of how we can work together.
new market expansion
Discover how to shape a market or create an entirely new path to growth.
BUYER SEGMENTATION
Understand how and why your customers buy, where to invest or divest, and how to reach those segments.
PORTFOLIO ANALYSIS
Take a deep dive into your product portfolio – understand customer requirements and gaps, establish an architecture, positioning and pricing.
LEAD-GEN & MARKETING
Establish a marketing strategy tied to revenue, including developing a healthy lead pipeline that’s actually measurable.
No cannons and fleas. At The Lumar Group, we don’t believe in one-sized-fits-all – that means we listen, learn and customize our approach to your specific needs. Translation: if you want a side of guacamole and hold the onions we can do that.
Discover a world of possibilities
SAY WHAT?!
WHAT IS “GO-TO-MARKET INFRASTRUCTURE?”
HOW WE SHOW UP
EARNEST
Serious about our work. Pursue goals in a sincere way.
BOLD
Ability to take risks. Confident and courageous.
QUICK-WITTED
Think quickly and effectively on our feet.
EMPATHETIC
Understand and relate. Keenly aware of nuance.
Learn more about Who We Are→
READY TO GET STARTED?
Reach out to get more information, start a project, declutter your ask, or otherwise make magic.
THE LUMAR GROUP 